The recent resurgence of Union Jack-themed apparel is drawing inspiration from the 1990s, with notable influences from celebrities and designers alike.
The popularity of Union Jack-themed clothing has surged recently, reminiscent of the “Cool Britannia” era of the 1990s. This revival has been largely inspired by Geri Halliwell’s iconic ensemble worn at the 1997 Brit Awards, where the Spice Girl sported a strikingly minimal Union Jack dress. As a nod to this nostalgic trend, many young fashion enthusiasts are embracing a wide array of Union Jack apparel including tights, hats, T-shirts, and even undergarments.
High-end fashion tailor Gresham Blake has witnessed a notable increase in demand for its Union Flag jackets. In a post on the brand’s Instagram, they stated, “We have been getting a lot of requests for our Union Flag jacket, mainly from abroad. Not sure why a sudden surge but happy for the business.” The post further detailed that these jackets are handcrafted in their London workshop, emphasizing the traditional production methods used. The designer added a playful touch with the inclusion of the phrase “Rule Britannia,” although he expressed uncertainty about the relevance of its lyrics in modern times.
The resurgence of the Union Jack in fashion is not new, as Kate Moss has also been a long-time advocate of the style. She has been photographed wearing Union Jack attire in various forms, including a jumper in 1993 and later reprising the look for the Queen’s Platinum Jubilee in 2022.
Notably, the Union Jack craze has also extended into contemporary music and celebrity fashion. For example, designer Dilara Findikoglu dressed musician Doja Cat in a distinctive Union Jack coat and corset at last year’s Wireless Festival. Additionally, clothing company Waring Brooke has introduced Union Jack socks to its product lineup, reflecting the trend’s crossover appeal among younger consumers.
Fashionistas and influencers are proclaiming the style’s potential to be cool if worn correctly, showcasing their patriotic pride through these garments. The Daily Star previously reported that fashion cycles are ever-changing, noting the expected comeback of polka dots in 2025, which have recently garnered attention, especially among notable celebrities such as Olivia Rodrigo and Zendaya.
Fashion consultant Gina Rogers pointed out that trends like polka dots require a distinct level of confidence from the wearer, stating, “They are definitely having a moment, but beware – it’s the kind of clothing that gets you noticed, so don’t wear it if you’re a wallflower.” As new generations continue to reinterpret timeless styles, the Union Jack clothing trend highlights the interplay between nostalgia and contemporary fashion.
Source: Noah Wire Services
