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In the glamorous world of luxury fashion, one brand has always stood out with its refined craftsmanship, inventive designs, and minimalist aesthetic: Prada. Established in 1913 in Milan by Mario Prada, the iconic Italian fashion house has evolved from a humble leather goods shop into a global powerhouse of luxury, offering everything from exquisite handbags and travel accessories to ready-to-wear and footwear.

Under the visionary leadership of Miuccia Prada, the brand has consistently balanced classic elegance with contemporary flair, earning its place as a trailblazer in high fashion. As a vintage Prada collector or enthusiast, the logo can reveal essential clues about the production era and authenticity of a piece, guiding you through the brand’s rich and evolving history.

From the historic oval emblem of the early 20th century to the sleek typography of contemporary designs, discover how Prada’s logos and tags narrate the story of this prestigious fashion house’s evolution over time.

Y2K Prada Commercial with Music Mashup

How to tell if Prada is vintage from the logo

Prada is known for its minimalist yet luxurious designs, reflected consistently in its logos. Whether it’s their iconic emblem or simple typography, the logo can offer clues to the production era of their products. Below are some key characteristics of Prada logos across different periods:

1913 to now Prada logo

  • This emblem logo features the traditional Prada typography within an oval frame made of interlaced rope.
  • The emblem includes a coat of arms at the top, symbolizing the brand’s historic prestige.
  • The text “Milano” and “Dal 1913” are also displayed, reaffirming the brand’s roots and legacy.
  • This logo has remained consistent over time, primarily appearing on luxury travel items and specific clothing lines.
1913 to now Prada logo

1913 to now Prada logo

Current Prada logo

  • The current logo uses bold, serif typography for the “PRADA” name.
  • This simple logo is sometimes paired with the text “Milano” and “Dal 1913,” emphasizing the brand’s heritage.
  • The clean, minimalist design is emblematic of Prada’s modern aesthetic and is commonly used across contemporary product lines.
Current Prada logo

Current Prada logo

How to tell if Prada is vintage from the tags

Prada, the prestigious Italian fashion house, has been a symbol of luxury and elegance since its founding in 1913. With a history that spans over a century, Prada’s iconic clothing tags have evolved through different decades, providing valuable clues for vintage collectors and fashion enthusiasts to identify and authenticate their pieces.

Over time, Prada tags have undergone noticeable design changes, ranging from typography variations to the use of different materials and layouts. This guide will help you identify authentic vintage Prada tags from various eras to aid in determining the age and authenticity of your vintage Prada garments.

Struggling to identify your vintage labels? Submit a picture on our vintage tag identification page, and we’ll help you out!

1980s to 1990s vintage Prada tags

  • White rectangular tags with “PRADA” and “MADE IN ITALY” in simple black capital letters.
  • Sometimes includes size information on a separate smaller tag.
  • Typography is consistent, with a clean and elegant serif font style.
1980s to 1990s Prada tags

1980s to 1990s Prada tags

2000s vintage Prada tags

  • Rectangular tags often featuring darker or leather materials.
  • Includes the “PRADA” name, typically paired with “MADE IN ITALY” in smaller font.
  • Size indicators appear separately from the main tag or are integrated with it.
2000s Prada tags

2000s Prada tags

2010s vintage Prada tags

  • Modern white rectangular tags with “PRADA” in the same bold serif font.
  • Consistent use of “MADE IN ITALY” underneath the brand name.
  • Size information is often included on the same tag or as a smaller, separate label.
2010s vintage Prada tags

2010s vintage Prada tags