Desigual, the renowned Spanish fashion label, has captivated the world with its bold and creative designs since its inception in 1984. Founded by Thomas Meyer in Barcelona, Desigual’s name, meaning “unequal” or “uneven,” perfectly encapsulates its unconventional approach to fashion. The brand’s journey began with the creation of the “Iconic Jacket,” a unique piece crafted from second-hand jeans. This innovative spirit, coupled with inspiration from Spanish filmmaker Isabel Coixet, propelled Desigual into the fashion spotlight. Over the decades, Desigual has expanded its reach, now boasting a presence in 109 countries and maintaining its headquarters in the vibrant neighborhood of La Barceloneta, Barcelona.

Throughout its history, Desigual has been synonymous with vibrant colors, eclectic patterns, and a distinctive artistic flair. The brand’s first store, opened in the harbor of Ibiza in 1986, showcased its playful and expressive logo featuring two abstract human figures. This early identity was a reflection of the brand’s commitment to creativity and individuality. As Desigual grew, it continued to innovate, collaborating with notable designers like Christian Lacroix and developing collections that pushed the boundaries of conventional fashion. The brand’s ethos of “La vida es chula” (Life is cool) resonated globally, driving its rapid expansion and solidifying its reputation as a trendsetter in the industry.

In recent years, Desigual has embraced sustainability and social responsibility, aligning its practices with the evolving demands of modern consumers. The brand’s 2019 rebranding introduced a reverse logo and a renewed focus on urban, versatile, and eco-friendly designs. This shift not only broadened Desigual’s appeal to younger generations but also reinforced its commitment to environmental stewardship. With initiatives like the “Love the World” collection, featuring garments made from organic and recycled fibers, and ambitious goals for reducing greenhouse gas emissions, Desigual continues to lead the charge in sustainable fashion. This ongoing evolution, rooted in creativity and innovation, ensures that Desigual remains a beloved and influential name in the world of fashion.

How to tell if Desigual is vintage from the logo

Desigual is a brand known for its bold and creative designs. Over the years, Desigual’s logo has evolved significantly, reflecting its dynamic and innovative spirit. The different logos used by Desigual over the years are excellent indicators of the era a piece of clothing is from.

1984 to 2004 Desigual logo

• The original Desigual logo features a stylized depiction of two abstract human figures.
• The figures are simplistic yet expressive, often in bright colors against a contrasting background.
• The text “DESIGUAL” is bold and capitalized, with “BARCELONA” in smaller font underneath.
• This logo captures the playful and artistic essence of the brand’s early years.

1984 to 2004 Desigual logo

2004 to 2019 Desigual logo

• The logo during this period is more minimalist and modern.
• It features the brand name “Desigual” in a bold, contemporary font.
• The text is straightforward, without additional graphics or embellishments.
• This change reflects a shift towards a more streamlined and versatile brand image.

2004 to 2019 Desigual logo

2019 to now Desigual logo

• The current logo is a creative twist on the brand name, with the text appearing in reverse.
• It is designed to be read from right to left, giving a unique and unconventional look.
• The font remains bold and clean, maintaining a modern aesthetic.
• This logo symbolizes Desigual’s commitment to innovation and breaking the norms.

2019 to now Desigual logo

How to tell if Desigual is vintage from the tags

Desigual, known for its vibrant designs and unique approach to fashion, has undergone several changes in its branding over the decades. Each era’s tags reflect the brand’s evolving identity and style. Here’s a guide to help you identify vintage Desigual clothing by examining the tags.

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1990s vintage Desigual tags

• Bold, colorful designs reflecting the brand’s playful and eclectic style.
• Tags often feature intricate patterns and vibrant colors.
• Large, prominent “Desigual” text, sometimes paired with additional graphical elements.

1990s Desigual tags

2000s vintage Desigual tags

• Continued use of bold colors and patterns, characteristic of Desigual’s aesthetic.
• Introduction of size indicators, often in a more standardized format.
• Tags start to incorporate more detailed product information, including care instructions.

2000s Desigual tags

2010s vintage Desigual tags

• Modernized layout with a mix of bold and subtle design elements.
• Greater variety in tag shapes and sizes, with more sophisticated typography.
• Tags often feature the brand’s logo in a more minimalistic design, reflecting a shift towards a sleeker brand image.

2010s Desigual tags