In a recent episode of Total Retail Talks, Megan Porteous, Chief Revenue Officer at Carve Designs, shares insights on the brand’s commitment to eco-friendly practices and its growth strategy in the apparel industry.
In the latest episode of Total Retail Talks, Editor-in-Chief Joe Keenan engages with Megan Porteous, the Chief Revenue Officer of Carve Designs, a brand specializing in sustainable women’s swimwear and clothing. During the discussion, Porteous reveals the origins and mission of Carve Designs, emphasizing the company’s commitment to eco-friendly practices within the apparel industry.
Throughout the conversation, Porteous elaborates on the brand’s multiple sales channels, reflecting on her career journey that led her to take on new responsibilities at Carve Designs. One area of focus for the brand is increasing direct-to-consumer (DTC) sales, a subject Porteous addresses at the 7-minute mark of the episode. She also highlights the growing importance of their influencer program, which she discusses at 9:40, pointing out its role in amplifying the brand’s presence and reach within the market.
A significant update for Carve Designs includes a recent redesign of its e-commerce site on Shopify Plus. Porteous explains that this redesign aims to enhance the online shopping experience, which she believes will drive business benefits. The online experience redesign and the introduction of a new loyalty program are covered around the 14-minute mark, showcasing how these initiatives are aligned with the brand’s growth strategy.
Porteous further describes how Carve Designs is integrating its marketing efforts with its sustainability mission. At 17:15, she delves into how this alignment shapes the brand’s image and attracts its core demographic. The conversation also addresses the overlap between Carve Designs’ wholesale and DTC customers, which Porteous discusses at 20:55, highlighting the synergy that exists between these distinct sales approaches.
Aside from her role at Carve Designs, Megan Porteous has been recognized as one of CommerceNext’s “25 Leaders to Watch in 2025.” This recognition comes as part of the CommerceXcellence Awards, acknowledging her impact as an innovative leader in e-commerce. Her previous experiences include notable positions at REEF, Amer Sports brands Arc’teryx and Salomon, and Oakley, where she managed Olympic sponsorships. With more than a decade of experience in lifestyle, sports, and outdoor brands, Porteous brings a wealth of knowledge that combines data-driven strategies with customer-focused innovation.
As she looks to the future, Porteous discusses the key opportunities that she is focused on to drive the growth of Carve Designs, indicating a strategic vision that aligns with the evolving landscape of sustainable fashion.
Source: Noah Wire Services
